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Unpacking Beauty

Unpacking Beauty

A no B.S. look at the business of beauty.

What does "science-backed" and "clinically proven" beauty even mean? 👩🏻‍🔬🧪

Sep 4, 2024

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9 min read

What does "science-backed" and "clinically proven" beauty even mean? 👩🏻‍🔬🧪

We're all being duped by science-washing.

Zahra Khan
Zahra Khan
Why skinthusiasts are always talking about retinoids ✨

Aug 3, 2024

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10 min read

Why skinthusiasts are always talking about retinoids ✨

They're the gold standard for well aging, but there's a LOT of misinformation out there.

Zahra Khan
Zahra Khan
Welcome to Unpacking Beauty

Jul 27, 2024

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3 min read

Welcome to Unpacking Beauty

Written by a recovering product junkie turned...skincare junkie.

Zahra Khan
Zahra Khan

Unpacking Beauty

A no B.S. look at the business of beauty.

© 2026 Unpacking Beauty.
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