Hi there,

Chances are you hit subscribe because you’re a seeker.

If you are, we’re both in the right place right now.

A bit about me: I’m Zahra and I’m glad we met.

Over the past 22 years, I’ve been a news journalist, a fashion and beauty editor, brand marketer, and even built and sold a lifestyle media startup.

Curiosity has been my career north star. And that curiosity has taught me so much. Especially about consumer products, marketing, and psychology.

While I’ve always been a beauty junkie thanks to my years in magazines and at my own startup, it was only in the past 4 years that I really started paying attention to what I was putting on my skin.

In that time, I’ve gone from having a 10-step beauty regime to becoming a 3-step skinimalist. Safe to say, I bought into all the hype around trending beauty products and the magic they promised.

At the ripe young age of 43, I am now a recovering product junkie with a deep interest in the science of skincare.

I’m creating this newsletter because I just want to share everything I’ve learnt and continue to learn. And it’s a LOT.

What you can expect

A no B.S. look at the business of beauty, science, beauty marketing (the good and the bad), ingredient stories, skincare routines, product reviews or recommendations, and anything else that tickles my fancy.

Why now? As a bonafide beauty junkie, I can only imagine the overwhelm you feel when you’re looking for a product that will not only solve your skin issues but also erase all traces of your existential angst.

Given the hundreds of options out there today, we could all use a little help to sift through the marketing bullshit, learn how to read labels, and find products that truly deliver what they promise. (They’re rare. Trust.)

You’ll be hearing from me soon.

Also, holy shit: I’m starting another business. Whoops!

More on that later.

xZ

Have ideas for me? Some feedback? Hit reply.
Or email me: [email protected]